Posts appear at wrong times because the timezone is incorrect.
Timezone Not Set
Key Points: Your scheduled posts go out at the wrong hour, and your site’s clock is off.
Your post is scheduled for 8 AM… but it goes live at 2 AM. Clients are confused, and you’re drinking coffee six hours early. Chances are, your WordPress timezone is still set to UTC instead of your local time.
🕒 Why It Happens
- WordPress defaults to UTC when you install it
- You forgot to adjust it in the settings
- Imported data includes time from another zone
🛠️ How to Fix
- Go to Settings → General
- Choose your city or correct timezone from the dropdown
- Save and test post scheduling again
💡 Tip
Always use a specific city like Europe/Kyiv instead of just UTC+X — it adjusts for daylight saving time automatically.